A SOCIAL-LED CAMPAIGN FOCUSED ON
GETTING PEOPLE TO THE POLLS
LYFT
Roll to the Polls is a social-led campaign designed to help people overcome barriers in getting to the polls during the 2022 Mid-Term elections. As an intern on Lyft’s in-house brand design team, I partnered with a Design Lead to create a media toolkit to promote the campaign and discount code, in order to share with non-profit organizations. I also partnered with an Art Director to conceptualize motion and illustration assets. This toolkit includes customizable social posts, digital stickers, motion, and illustration assets.
The Brief
Roll to the Polls’ audience comprised of diverse Gen-Z’ers and community oriented non-profits who prioritize digital fluency and social media interaction. With this in mind, we set out to create a media toolkit that was informative, bold, and vibrant.
The Strategy
Scope of Work
Art Direction
Visual Identity
Software
Adobe Illustrator
Adobe Photoshop
Digital stickers designed to give community partners the
option to customize their social posts (see below)
CREDITS
VP, Creative: Karin Onsager-Birch (she/her)
Social Media Director: Bryna Corcoran (she/her)
Creative Director: Nancy Strange (she/her)
Art Director: Sonja Johnson (she/her)
Copywriter: DD Desai (she/her)
Design Lead: Jessica Destoppeleire (she/her)
Designer: Ayanna Bost-Greer (she/her)
Illustration/Animation: Wonderlust Media