A COLLECTION OF BRANDING ASSETS
FOR NERDWALLET’S DEIB TEAM
NERDWALLET
NerdWallet’s Diversity, Equity, Inclusion, and Belonging team (DEIB) leads various equity-based initiatives, such as employee resource groups, company-wide events, and diversity trainings. As an intern on NerdWallet’s Brand Studio team, I partnered with a Senior Designer to art direct and design three logos and 5 Zoom backgrounds to promote new and existing programs. The DEIB team was able to use these assets in communications and presentations to promote various events, increasing employee engagement and attendance.
The Brief
The DEIB team requested assets that were vibrant, engaging, and thoughtful. With this in mind, we created Zoom backgrounds representing the 5 DEIB initiatives by implementing different color palettes and modular shape systems that convey themes of belonging, diversity, and shared experiences.
The Strategy
Scope of Work
Art Direction
Brand Identity
Software
Adobe Illustrator
This version incorporates colors and shapes from the other Zoom backgrounds to represent all of the different initiatives housed within the DEIB department.
CREDITS
Design Director: Emily Hsiao (she/her)
Senior Designer: Bailey Kology (she/her)
Designer: Ayanna Bost (she/her)