A COLLECTION OF ILLUSTRATION
AND MOTION GRAPHICS FOR
NERDWALLET’S ASSET LIBRARY
NERDWALLET PT. II
NerdWallet’s in-house brand studio team has a robust collection of motion and illustration assets for various initiatives, such as brand campaigns and CRM. As a summer intern, I partnered with a Senior Designer and Lead Motion Designer to art direct, illustrate, and animate various branding assets to expand NerdWallet’s asset library.
The Brief
The Senior Designer requested playful illustrations that included realistic human characteristics. With this in mind, I created spot illustrations representing 3 of NerdWallet’s most popular verticles: thriver/balancer, small business, and cashback. Elements of realism were added by implementing shadows and distinct facial features. The Motion Design Lead requested engaging credit score animation assets for CRM that told a complete story. Because of this, I animated and storyboarded 2 spot illustrations and implemented various 2D animation techniques, such as scale and perspective.
The Strategy
Scope of Work
Illustration
2D Animation
Art Direction
Software
Adobe After Effects
Adobe Illustrator
First round of sketches for spot illustrations
Small business
Cashback
Thriver/balancer
Small business
Final round of storyboards for spot animations
Rising credit score animation
Poor credit score animation
CREDITS
Lead Motion Designer: Chloe Dalby (she/her)
Senior Designer: Natalie Garnet (she/her)
Motion Designer/Illustrator: Ayanna Bost (she/her)