A BRAND IDENTITY FOR AN
APPAREL COMPANY INSPIRED
BY 90’S HIP-HOP FASHION
PROOF
PROOF is a 90's inspired apparel company that draws inspiration from Gen-Z vibrancy, 90's women's hip-hop fashion and pays homage to the legacies of Lil Kim and Foxy Brown. As the Lead Designer and Copywriter, I designed a variety of logos, out-of-home posters, and social posts to promote PROOF, its brand, and social channels.
The Brief
In alignment with PROOF's mission and vision, I sought to create eye-catching brand assets that reflected a fresh yet nostalgic visual experience. With this in mind, I created an identity that felt bold, inspirational, and feminine.
The Strategy
Scope of Work
Naming
Art Direction
Social Media Design
Brand Identity
Copywriting
Print Production
Software
Adobe Illustrator
Adobe Photoshop
Figma
